![]() ![]() Moulded around the Monisha Beta dialogue associated with Maya Sarabhai’s character in the show, these creatives depict a deep-rooted divide based on linguistics. Monisha is one such character who is often chided by her mother-in-law for being too ‘middle class’. A chunk of these are memes that run commentary on the intricacies of the characters and emotions they invoke(d) in viewers. ![]() They reflect the conversations that the re-run of Sarabhai v/s Sarabhai have sparked online.Ī lot of these conversations have been nostalgic, in sync with the kind of treatment Ramayan and Mahabharat got. In Monisha Beta brand creatives, both mediums have found a common ground and home. With the country under lockdown due to the COVID-19 pandemic, a lot is happening in regards to content consumption, may it be television or social media. ![]() With Sarabhai v/s Sarabhai memes taking over social media, brands jump in to create their own versions of Monisha Beta brand creatives. ![]()
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